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How can you determine the quality of potential link partners? When building links to your web site, act as if search engines didn't exist at all. Just use common sense. Don't focus on the Google PageRank or the search engine ranking of a web site. When you find a good web site with good and related content that has a low PageRank you should definitely trade links with that site. The most important factor is if the web site is useful for your visitors. Your web site visitors will appreciate only useful links from your site. In addition, that web site with the low PageRank might have a higher PageRank one day and then it already links back to you and others have a hard time getting a reciprocal link from that site. Just ask yourself: Is the web site related to my site? Would it make sense for web surfers if they linked to you and you linked to them? Could visitors of the other web site be interested in my site? Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search engine. Link popularity is an important factor for your web site but you have to do it right. Don't link to any Tom, Dick and Harry and don't try to get lots of unrelated links. Trade links with sites that are related to your site and that are interesting for your visitors. Search engines do nothing else but trying to put human common sense into mathematical formulas with their search engine algorithms. If you have good link partners, you'll get targeted visitors from your link partners as well as higher search engine rankings because of high link popularity and high quality links. Read also: How do I find out the Google PageRank of a web site? |
